Detoxify your body... Detoxify your world. Kokopelli's Green MarketKokopelli's
Green Market

Seventh Generation
Natural Laundry Detergent

with non-chlorine bleach

Natural Citrus Scent

Seventh Generation Natural Laundry Powder

48 oz. (3 lbs.) 1.36 kg.

You are making a difference™
If every household in the U.S. replaced just one box of 18 load petroleum based powder laundry detergent with our vegetable based product, we could save 93,200 barrels of oil, enough to heat and cool 5,300 U.S. homes for a year!

Our natural laundry powder is tough on dirt and stains, yet is gentle on your clothes and the earth. Unlike conventional laundry detergents, ours won't leave residues that may irritate sensitive skin.

Why are vegetable based cleaners better?
Most laundry detergents are made from petroleum based cleaners whic use oil, a precious, limited natural resource that will someday be depleted. Our vegetable based cleaners are made from a renewable resources and therefore save petroleum.

What are optical brighteners?
Found in most laundry detergents (but of course not ours) these fluorescent chemicals convert ultra-violet light to blue-white light that makes whites appear whiter. They don't readily biodegrade and are often toxic to aquatic life.

What are phosphates?
Phosphates are used in detergents to soften water. Phosphates can cause algae blooms in lakes and ponds that can lead to the suffocation of aquatic plants and animals.

Why is chlorine bleaching dangerous?
The production and use of chlorine bleach creates dangerous toxins such asa dioxin, furans and other organochlorines. Once loose in the environment, these chemicals accumulate in both people and animals. Hundreds of studies have shown a direct link between dioxin exposure and cancer, birth defects and developmental and reproductive disorders. The non-chlorine bleach in our laundry powder is an oxygen safe bleach, which readily degrades into oxygen and water.

For best results: SORT - Follow garment care label instructions. PRETREAT - Mix a little water with the powder to form a paste and rub gently into stain before washing. MEASURE - Fill to first line for heavily soiled or larger loads. POUR - Pour into washer as it fills with water, then add laundry. Washing full loads helps conserve water.
Convenient measuring scoop included, made from 100% post-consumer recycled plastic.
Washes 18 loads. The extract number from each box will vary due to the amount of settling in the box and the method of scooping.
Individual packages of this product may weigh slightly more or less than the marked weight due to normal variations incurred with high speed packaging machines, but each day's production averages slightly above the marked weight.

This box is made from 100% recycled paper (40% minimum post-consumer, 60% pre-consumer).

CAUTION: Keep out of reach of children. In case of eye contact, flush with water for at least 15 minutes. If swallowed, drink a glassful of water. Contact a physician.

Why is the word "CAUTION" used on our product?

Even though this product is Non-toxic, we still need to use "CAUTION" because all powders could cause eye irritation and harm is swallowed.
Unlike many conventional cleaning products, we use only those ingredients that do not pose any chronic health risks and are safe for the environment.

We disclose all Ingredients: Natural derived cleaning agent (coconut-based surfactant); non-chlorine all color bleach and whitener (sodium percarbonate and non-animal derived enzymes to remove protein and starch stains); soil dispersant to prevent soil redeposition (carboxymethyl cellulose); water softener (soda ash, a naturally occurring mineral) and fragrance (natural citrus oil).

This product is featured on our Laundry Powder page

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This page is provided as a service by Kokopelli's Green Market and was last updated on 23 August 2007
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This material was taken directly from the product label and is the copyrighted property of Seventh Generation, Inc.